April Kensington LLC ("April Kensington," "Kensington House," "we," "us" or "our") respects your privacy. This Privacy Policy explains what personal information we collect through www.aprilkensington.com, its subdomains, and our digital products, AI Tools and services (the "Services"). It also covers how we use and share that information, and the choices and rights you have.
1. Information we collect
Information you give us
- Contact details: your name and email address when you sign up for a free guide, contact us, apply to work with us or make a purchase.
- Purchase details: order number, product, subscription status and access (license) key. Payments are processed by Lemon Squeezy, so we never receive or store your full card number.
- Content you submit to AI Tools: brand details, business information, messages, prompts and anything else you enter, along with the Output generated for you.
- Communications: messages you send us by email, forms or social media direct messages.
Information collected automatically
- Essential cookies: our AI Tools use a secure session cookie to keep you signed in. It is required for the tool to work and is not used for advertising.
- Technical data: IP address, browser and device type, pages visited and timestamps. Our hosting providers log this to deliver and secure the Services.
- Analytics: if we use website analytics, it is to understand how visitors use the site in aggregate.
Information from others
- Lemon Squeezy tells us whether your purchase and access key are valid.
- Platforms such as Airbnb, Amazon, Printify and Instagram may share limited information with us (for example, a guest's name for a booking or a merchandise order), according to their own policies.
2. How we use your information
We use personal information to:
- provide, run and secure the Services, including verifying your access key;
- generate AI Output in response to what you submit;
- deliver products, free guides and receipts;
- reply to questions, support requests and refund requests;
- send service messages, such as access instructions, billing notices and policy updates;
- send marketing emails if you opted in (you can unsubscribe at any time);
- prevent fraud, abuse and chargebacks; and
- meet legal, tax and accounting obligations.
We do not sell your personal information, and we do not share it for cross-context behavioural advertising.
3. How we share information
We share personal information only with service providers who help us run the Services and who must protect it:
| Provider type | Purpose |
|---|---|
| Lemon Squeezy | Merchant of record: checkout, payments, tax, receipts, subscriptions, license keys and refunds |
| OpenAI | Processes content you submit to AI Tools to generate Output |
| Website hosting and database providers | Host the website and store AI Tool accounts and saved work |
| Google (Forms, Sheets, Workspace) | Free-guide sign-ups and business email |
| Meta (Instagram) | Social media messages you send us |
| Printify, Amazon, Airbnb | Merchandise, books and The Lost Poet stays, under their own privacy policies |
We may also disclose information if the law requires it, to protect rights, safety or property, or as part of a merger, sale or transfer of our business. In that case, this policy would continue to apply to your information.
4. AI Tools and the information you share
- Content you submit to an AI Tool is sent to our AI provider to generate a response. OpenAI states that data sent through its API is not used to train its models unless the customer opts in, and that it may keep this data for up to 30 days for abuse monitoring (OpenAI). We have not opted in to sharing data for training.
- We store your saved brand information and chat history so you can return to your work. You can reset your work inside the tool or ask us to delete it.
- Please don't share sensitive personal information with AI Tools. This includes government ID numbers, financial account details, passwords, health information, or private information about other people.
- To the fullest extent permitted by law, April Kensington LLC is not responsible or liable for personal, private or confidential information you choose to submit to AI Tools, or for how it appears in AI-generated Output. This does not limit our own obligations to protect the data we store, or any rights you have under applicable law.
5. How long we keep information
We keep personal information only as long as needed for the purposes above:
- AI Tool accounts and saved work: while your subscription is active, and for up to 12 months afterwards (so you can return), unless you ask us to delete it sooner.
- Purchase and tax records: as long as the law requires, usually up to 7 years.
- Email list: until you unsubscribe.
- Support emails: as long as reasonably needed to help you and keep records.
6. Security
We use reasonable technical and organizational measures to protect personal information. These include encrypted connections (HTTPS), signed session cookies, access controls and trusted providers. No online service is completely secure, so we can't guarantee absolute security. If we learn of a breach that affects your personal information, we will notify you and the authorities as the law requires.
7. Your choices and rights
Depending on where you live, you may have the right to:
- access the personal information we hold about you and get a copy;
- correct inaccurate information;
- delete your information;
- object to or restrict certain processing, or withdraw consent;
- receive your information in a portable format; and
- opt out of marketing emails, using the unsubscribe link or by emailing us.
To make a request, email hello@aprilkensington.com. We may need to verify your identity. We will respond within the time required by law, and we won't treat you differently for using your rights. You can also cancel your subscription at any time through Lemon Squeezy.
US state residents: residents of states with consumer privacy laws (such as California, Colorado, Connecticut, Virginia and others) may have the rights above where those laws apply. We do not sell or "share" personal information as those laws define it.
UK and EU residents: we rely on these legal bases: performing our contract with you (providing the Services), our legitimate interests (running and securing the business), your consent (marketing and optional cookies), and legal obligations (tax and accounting). Your information may be processed in the United States and other countries where our providers operate, with appropriate safeguards as required by law. You may complain to your local data protection authority, such as the UK Information Commissioner's Office.
8. Children
The Services are not directed to children. AI Tools and purchases are for people 18 and older. We do not knowingly collect personal information from children under 13 (or under 16 in the UK/EU). If you believe a child has given us personal information, contact us and we will delete it.
9. Links to other sites
Our website links to third-party sites and platforms, such as Amazon, Airbnb, Printify, Instagram and Lemon Squeezy. Their own privacy policies apply, and we are not responsible for their practices.
10. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version with a new "Last updated" date and, for material changes, notify active subscribers by email.
11. Contact us
April Kensington LLC hello@aprilkensington.com Chapel Hill, North Carolina, USA